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Pierry Software Acquires Interactive Marketing Agency C.TRAC


REDWOOD CITY, Calif., Jan. 5, 2016 /PRNewswire/ – Pierry Software, an industry-leading marketing software integration and solutions company, today announced it has acquired Cleveland-based C.TRAC Inc., an interactive agency specializing in digital and direct mail marketing, database management, and related support services. Terms of the deal were not disclosed.

“With the acquisition of C.TRAC, Pierry Software now is one of largest Salesforce Marketing Cloud implementers, integrators and consultants in the world,” said Josh Pierry, founder and CEO of Pierry Software. “As more companies adopt new solutions to meet and engage their customers, we anticipate a growing opportunity for services such as ours. The talented team from C.TRAC will be a tremendous asset as we expand in the United States and globally.”

Founded in 2008 and ranked #21 in the San Francisco Business Times’ list of 2015 Fastest Growing Companies, Pierry Software helps its clients design, develop and execute marketing software solutions that dramatically improve efficiency and impact, and increase ROI. Pierry’s “MaaS” (Marketing as a Service) approach leverages the Salesforce Marketing Cloud to integrate digital delivery, data, social media and e-commerce software solutions to optimize marketing’s effectiveness and customer-centricity. Pierry Software campaigns yield impressive results: client success stories include 10x increased revenue growth in four months for one client, and 10x visitor engagement in 30 days by another.

“For Salesforce Marketing Cloud customers looking to optimize their digital marketing programs, Pierry continues to add capabilities and expertise, and build a robust portfolio of best practices focused on long-term customer success,” said Neeracha Taychakhoonavudh, SVP, Partner Programs & Marketing, Salesforce. “This acquisition of C.TRAC is a great addition to Pierry’s offerings and we congratulate them on their success.”

Susan Williamson, C.TRAC’s President, will join Pierry Software as the combined entities’ COO. “Josh Pierry has built a team of exceptionally talented consultants who are transforming the way companies leverage technology to inform and optimize their marketing campaigns, and we are tremendously excited to join the team,” added Williamson.

About Pierry Software

Ranked #21 in the “2015 Fastest Growing Companies” by the San Francisco Business Times, Pierry Software helps companies optimize their digital marketing campaigns through Salesforce Marketing Cloud implementations and consulting services. Founded in 2008 by Josh Pierry, the company quickly grew into a global preferred digital marketing partner for companies in all sectors, and now has offices in Redwood City, CA, Boulder, CO, Cleveland, OH, and Kyoto, Japan. In 2013, Pierry Software was named ExactTarget (now Salesforce Marketing Cloud) Cross Channel Partner of the Year, in 2014 the Big Dreaming award, and in 2015, Pierry was given the Salesforce Marketing Cloud “Maholo” award for its high-quality, innovative design and development solutions.

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