REDWOOD CITY, Calif., Jan. 7, 2016 /PRNewswire/ –Â Pierry Software, an industry-leading marketing software integration and solutions company, today announced a strategic investment from MDC Partners and Salesforce Ventures, Salesforce’s corporate investment group. This announcement comes on the heels of Pierry Software’sJan. 4 announcement of its acquisition of C.TRAC and will enable the company to grow its capabilities and consulting services to new clients globally.
“Marketing software solutions have the potential to help companies reach, understand and engage their customers in some really innovative ways, but leveraging them to maximum advantage requires a whole new set of technical skills that many companies simply can’t afford to bring in house,” said Josh Pierry, founder and CEO of Pierry Software. “This investment by MDC and Salesforce Ventures validates our business model â€“ a combination of software integration and best-in-class, customized consulting services â€“ and will help us scale our Marketing as a Service (or MaaS) approach to clients globally.”
Pierry Software coined the term MaaS (Marketing as a Service) to describe the unique way it helps its clients design, develop and execute marketing software solutions that dramatically improve efficiency and impact, and increase ROI. While disparate software solutions empower marketers to reach their customers across multiple platforms, collecting valuable customer data at each touch point, it can be technically challenging to streamline the functionality and integrate the analytics across the campaigns.
Pierry’s approach leverages the Salesforce Marketing Cloud to integrate digital delivery, data, social media and e-commerce solutions to optimize marketing’s effectiveness and customer-centricity. Since its founding in 2008, the company has grown to more than 75 employees in offices across the United States and in Japan, and works with companies in all sectors.
“As CMOs quickly outspend CIOs on technology, and marketing departments increasingly own the budget for consulting and design of marketing-related software, Pierry Software augments marketing departments by utilizing the latest technologies without the need for additional employees or investment in extensive training programs,” said Michael Bassik, President of Digital Operations, MDC Partners. “We’re thrilled to partner with Salesforce Ventures to fuel the innovative team at Pierry Software.”
About Pierry Software
Ranked #21 in the “2015 Fastest Growing Companies” by the San Francisco Business Times, Pierry Software helps companies optimize their digital marketing campaigns through Salesforce Marketing Cloud implementations and consulting services. Founded in 2008 by Josh Pierry, the company quickly grew into a global preferred digital marketing partner for companies in all sectors, and now has offices in Redwood City, CA, Boulder, CO, Cleveland, OH, and Kyoto, Japan. In 2013, Josh Pierry was named Exact Target (now Salesforce Marketing Cloud) person of the year for his services in the digital marketing community, and received the 2013 Big Dreaming award.Â In 2015, Pierry was awarded the “Mahalo” Partner of the Year by Salesforce Marketing Cloud for its high-quality, innovative design and development solutions. For more information about Pierry, visit www.pierryinc.com.
About MDC Partners Inc.
MDC PartnersÂ (NASDAQ: MDCA)Â is one of the fastest-growing and most influential marketing and communications networks in the world.Â Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world’s most respected brands.Â By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,500 clients worldwide.
As “The Place Where Great Talent Lives,” MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients.Â For more information about MDC Partners and its partner firms, visit www.mdc-partners.com and follow us on Twitter:http://www.twitter.com/mdcpartners.
About Salesforce Ventures
Salesforce Venturesâ€”Salesforce’s corporate investment groupâ€”invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.
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