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WUNDERMAN ACQUIRES PIERRY AS STRATEGIC PARTNERSHIP TO FOCUS ON TECHNOLOGY, DATA AND DIGITAL CONTENT  

Nisa Sedaghat

Redwood City, September 20, 2017—Pierry Inc. is pleased to announce today that Wunderman, a WPP company and globally leading, digital agency, has taken a majority stake in our company.

“Pierry is one of the very best companies at helping clients use Salesforce Marketing Cloud to manage their customer relationships,” said Mark Read, Global CEO of Wunderman. “I’m delighted that Josh Pierry and his team will be joining Wunderman, deepening our technology consulting expertise and giving our clients access to a world-class team for working with Salesforce, one of the world’s fastest growing software companies.”

Mark Read, Global CEO of Wunderman. Photo courtesy of AdWeek.

Pierry—which began as a team of two back in 2008—has rapidly grown to employee nearly one hundred strategy, creative, technology and digital specialists, with offices in Redwood City, CA, Boulder, CO, New York City, NY, Ruston, LA and Kyoto, Japan. Through our proprietary MaaS™(Marketing as a Service) approach—a unique blend of technological expertise partnered with creative excellence—our mission has always been to aid companies in optimizing their digital marketing initiatives, improve efficiency, impact and increase ROI. Pierry’s revenues were $14.5 million USD for the 2016 year-end.

“It’s not every day [that] you get the chance to become a part of one of the largest and most respected digital agencies in the world. Having Wunderman as our partner allows us to continue to scale rapidly and increase our service capabilities for our clients,” said our Founder and CEO, Josh Pierry. Today, Pierry serves a vast range of clients across a variety of sectors including, LifeLock, Louisiana Tech University, Major League Soccer team San Jose Earthquakes and Yeti Coolers.

Pierry Founder and CEO, Josh Pierry.  Photo courtesy of Media Bizj.

The investment is a part of WPP’s operational streamline—progressing its strategy to focus on three key verticals that differentiate the Group’s client services: technology, data and digital content. As a Platinum Salesforce Marketing Partner, Pierry will join the ranks among WPP’s other investments in innovative technology service companies, including AppNexus, mySupermarket and Within Unlimited (VR/AR). WPP’s digital asset portfolio includes companies like Cognified, Deeplocal (an innovation studio and spin-off from Carnegie Mellon University, Marketplace Ignition (Amazon-focused e-commerce), Medialets, Salmon and The Cocktail (a digital consultancy).

The Group has also invested in several digital content companies, including Russell Simmons’ All Def Digital, Gimlet, Imagina (a content rights and media company based in Spain), Mic, Refinery29 and VICE. Their roster of wholly-owned digital agencies also includes Essence, AKQA, F.biz, POSSIBLE, VML, Mirum and Wunderman.

WPP’s digital revenues came in at over $7.5 billion USD in 2016—representing 39% of the Group’s total revenues of $19.4 billion. The Group has set a projected target of 40-45% of revenue to be derived from digital in the next four to five years (digital represented 41% of WPP’s revenues as of June 30, 2017). WPP companies collectively employee 29,000 people and generate revenues of $7.5 billion in North America.

“Joining forces with Wunderman is a tremendous opportunity,” said Josh Pierry, and we look forward to the contingency it brings to continue to advance, grow and deliver our clients the best service in the industry.