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Email Design Best Practices: A Complete Guide to Modern Email Creative

Kevin McKernan

It may sound superficial, but let’s be honest—when it comes to email, looks matter. Think about the emails that engage you the most. Are they easily viewed on a mobile device? Do they include a healthy balance of visually appealing images to concise text? Is it easy to spot the “what’s in it for me” of the message?

If you answered yes to any of the above questions, then you already know what makes for a well designed email. So why aren’t you utilizing these best practices in your own email program?

A well-established element of digital marketing, email marketing is still known for delivering higher ROIs than any other digital channel. But if your email designs are stuck in the past, and don’t consider the multi-device nature of today’s consumers, you’re missing out on some major opportunities to maximize that return-on-investment.

email design best practices guide coverOur Email Design Best Practices Guide will show you…

• Why Email Design Matters

• The Top 10 Rules for Email Design

• Primary Principles of a Successful Email Program

• And More

The landscape of email design is changing. Make sure you’re keeping up. Complete the form below to download our Email Design Best Practice Guide for more information.