Pierry Blog

San Francisco-Based Pierry Rebrands as Wunderman Thompson
Move bolsters Wunderman Thompson’s Salesforce Center of Excellence to deliver enhanced, connected experiences for clients.

March 3, 2020 – NEW YORK, NY – San Francisco-based marketing services agency Pierry Inc. has rebranded to parent company Wunderman Thompson, a WPP creative, data and technology agency built to inspire growth for its clients. Pierry’s rebrand solidifies Wunderman Thompson’s Salesforce Center of Excellence and enhances their marketing technology offering under one brand. The new identity leverages Pierry’s existing skills and combines them with Wunderman Thompson’s marketing technology expertise to meet clients’ growing demand for the Salesforce Customer 360 Platform, and Pierry and Wunderman Thompson’s shared clients will now have simpler access to the expertise of both agencies.

Founded in 2008, Pierry was acquired by Wunderman in September of 2017 and became a significant part of Wunderman Thompson’s Salesforce Center of Excellence after Wunderman and J. Walter Thompson came together in 2019 to become Wunderman Thompson.

Wunderman Thompson’s Salesforce COE encompasses Pierry, Mirum, ENext, EMark, The Cocktail, and Gorilla Group to deliver expanded marketing automation, CRM and CDP solutions for clients worldwide.

Wunderman Thompson’s Salesforce offering reduces complexity for clients by providing a one-stop solution to create customer experiences that deliver what consumers need, when they need it, at speed. By simplifying marketing technology, clients can focus on creating the kind of experiences that inspire customers and consumers to action, with technology that transforms customer journeys.

Wunderman Thompson’s marketing technology offering is comprised of three key elements: customer acquisition technology, experience technology and commerce, integrated with Wunderman Thompson’s data and mobile experts to deliver customized digital interactions and build deeper ties with customers.

“With Pierry’s rebranding, Wunderman Thompson positions itself as one of Salesforce’s largest agency partners globally for building data-driven marketing and advertising technology solutions for personalized customer engagement,” said Stephane Viallet, VP of Alliances, Salesforce.

“I’m excited to officially move Pierry under the Wunderman Thompson banner,” said Neil Stewart, Global CEO of Wunderman Thompson Commerce. “Data-driven thinking leads to consumer experiences that get results for clients, and Pierry’s expertise strengthens our Salesforce Center of Excellence to inspire growth for our clients.”

Salesforce and others are among the trademarks of salesforce.com, inc.

About Wunderman Thompson
Wunderman Thompson is a creative, data and technology agency built to inspire growth for its clients and people. Our experts deliver end-to-end solutions at a global scale with an entrepreneurial spirit that infuses creativity with emerging technology to deliver revolutionary work. Headquartered in New York, we are a worldwide agency bringing together over 20,000 people in 90 markets across the globe.

About Pierry Inc., A Wunderman Thompson Company
Pierry, Inc was founded in 2008 with one goal in mind – help its clients make the most of their digital presence. Today, this remains our goal, but we have since grown from a small staff servicing local businesses into a full-service digital marketing agency, providing world-class service to some of the most recognizable brands in the world. Our services include creative, strategy, campaign management and implementation of cloud-base technology. We are a proud Salesforce Partner.

In 2017, Pierry became a part of WPP and the Wunderman Group companies.

Award Honors Lee’s Vision & Leadership at the Organization’s Annual Conference in San Diego

We are pleased to announce today that Ben Lee, our Chief Marketing Officer, has received the “Outstanding Marketer” award from the Academy of Marketing Science (AMS).

The award was presented last Friday, May 26^th by the non-profit organization which is dedicated to promoting excellence in marketing practices and knowledge.

“Ben and Pierry Inc. epitomize the spirit of the award in advancing the role of marketing through innovative and ethical practice,” said Adilson Borges, AMS President. “In particular, Ben’s belief that marketing must be leading strategic efforts of companies today because it is marketing’s responsibility to build and maintain an intimate relationship with customers. In this way, we can create truly valuable experiences for customers.”

More than 400 marketing professionals gathered at the Academy’s annual conference in San Diego, where Lee was recognized for shepherding Pierry’s rapid growth and innovative client solutions.

“I am extremely honored to be here this evening to accept this award on behalf of my Pierry colleagues – and our clients – who are embracing the opportunity of digital marketing in some really unique ways,” Lee noted at the conference’s closing ceremony. “Digital marketing presents a huge opportunity for companies to create deeper relationships with their customers, but the ability to fully understand and leverage it requires a whole new set of skills that many companies simply don’t have, nor can they afford to bring in house. Pierry continues to add manpower and functional expertise that enable us to partner with marquee brands across a variety of sectors, and deliver the best possible results for our clients.”

For over 40 years, AMS has annually recognized an individual who epitomizes the spirit and character of the Academy and its ideals. Previous winners have included CMOS, CEOs and entrepreneurs to the likes of Walt Disney, Jeff Campbell (Burger King), Robbie Brozin (Nando’s Peri Peri) and Mathew Berry (ESPN). (For a complete list please visit: https://ams.site-ym.com/page/OutstandingMarketer).

About Pierry

• Named the 538^th fastest growing company in the country by Inc. Magazine in their 2016 “Inc. 5000” list
• #6 Fastest Growing Company in the San Francisco Bay Area by the San Francisco Business Times
• Pierry – which began as a team of 2 people in the emerging digital marketing space in 2008 – now has employees in offices throughout the United States and in Japan, and serves a wide range of clients, from start-ups to multi-billion dollar global brands.
• Pierry coined the term MaaS (Marketing as a Service) to describe the unique way it helps its clients design, develop and execute marketing solutions that dramatically improve efficiency and impact, and increase ROI.
• Founded in 2008 by Josh Pierry, the company has grown into a global preferred digital marketing partner for companies in all sectors, with offices in Redwood City, CA, Boulder, CO, Ruston, LA, Albany, NY and Kyoto, Japan.

New Pierry Office at the Tech Pointe Enterprise Campus Brings
Silicon Valley to North Louisiana;
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Pierry will Host an Open House for Students, Faculty & Media
Thursday, January 19th, from 5pm-7pm in Tech Pointe, Room 219

Redwood City, Calif., January 12, 2017 – Pierry, an industry-leading marketing software and solutions company, today announced it has opened an office in Ruston, Louisiana, on the campus of Louisiana Tech University. The office, which is expected to employ a mix of students and full time employees, will serve as an innovation hub for the Company and the University, implementing state-of-the art digital software solutions for a variety of clients in the region and throughout the United States.

“Pierry is extremely pleased to open this office at my alma-mater, Louisiana Tech, as it provides us with on-the-ground implementation resources, establishes a foothold in the Southeastern region of the US, and gives us a first-look at some of the amazing talent coming out of the University,” said Ben Lee, Chief Marketing Officer of Pierry (LA Tech ’04). “Our LA Tech outpost is also an opportunity to bring a bit of Silicon Valley to North Louisiana, giving the students an opportunity to get real-world experience in the rapidly growing field of digital marketing, and get a taste of what working with a start-up tech company is like.”

Named the 538th fastest growing company by Inc. Magazine in their 2016 “Inc. 5000” list, and #6 Fastest Growing Company in the San Francisco Bay Area by the San Francisco Business Times, Pierry – which began as a team of 2 people in the emerging digital marketing space in 2008 – now has employees in offices throughout the United States and in Japan, and serves a wide range of clients, from start-ups to multi-billion dollar global brands. Pierry coined the term MaaS (Marketing as a Service) to describe the unique way it helps its clients design, develop and execute marketing solutions that dramatically improve efficiency and impact, and increase ROI.

“The partnership between Louisiana Tech University and Pierry Inc. brings together two innovative and entrepreneurial organizations. It’s great to see Ben Lee, a Tech grad, reaching back to his alma mater to connect Ruston and Silicon Valley,” said Dr. Dave Norris, Chief Innovation Officer, Louisiana Tech University. “We are excited about what a leading-edge company like Pierry can bring to our campus and to the community.”

About Pierry

Ranked #6 in the “2016 Fastest Growing Companies” by the San Francisco Business Times, and #538 in the 2016 Inc. 5000, Pierry helps companies optimize their digital marketing campaigns through Salesforce Marketing Cloud implementations, email campaign creation and management, creative services, and marketing strategy. Founded in 2008 by Josh Pierry, the company has grown into a global preferred digital marketing partner for companies in all sectors, and now has offices in Redwood City, CA, Boulder, CO, Cleveland, OH, Ruston, LA, Albany, NY and Kyoto, Japan. For more information about Pierry, visit www.pierryinc.com.

Media Inquiries:
Colby Zintl
czintl@pierryinc.com

Louisiana-Based Inquiries
William Dearmon
wdearmon@pierryinc.com

REDWOOD CITY, Calif., Jan. 7, 2016 /PRNewswire/ – Pierry Software, an industry-leading marketing software integration and solutions company, today announced a strategic investment from MDC Partners and Salesforce Ventures, Salesforce’s corporate investment group. This announcement comes on the heels of Pierry Software’sJan. 4 announcement of its acquisition of C.TRAC and will enable the company to grow its capabilities and consulting services to new clients globally.

“Marketing software solutions have the potential to help companies reach, understand and engage their customers in some really innovative ways, but leveraging them to maximum advantage requires a whole new set of technical skills that many companies simply can’t afford to bring in house,” said Josh Pierry, founder and CEO of Pierry Software. “This investment by MDC and Salesforce Ventures validates our business model – a combination of software integration and best-in-class, customized consulting services – and will help us scale our Marketing as a Service (or MaaS) approach to clients globally.”

Pierry Software coined the term MaaS (Marketing as a Service) to describe the unique way it helps its clients design, develop and execute marketing software solutions that dramatically improve efficiency and impact, and increase ROI. While disparate software solutions empower marketers to reach their customers across multiple platforms, collecting valuable customer data at each touch point, it can be technically challenging to streamline the functionality and integrate the analytics across the campaigns.

Pierry’s approach leverages the Salesforce Marketing Cloud to integrate digital delivery, data, social media and e-commerce solutions to optimize marketing’s effectiveness and customer-centricity. Since its founding in 2008, the company has grown to more than 75 employees in offices across the United States and in Japan, and works with companies in all sectors.

“As CMOs quickly outspend CIOs on technology, and marketing departments increasingly own the budget for consulting and design of marketing-related software, Pierry Software augments marketing departments by utilizing the latest technologies without the need for additional employees or investment in extensive training programs,” said Michael Bassik, President of Digital Operations, MDC Partners. “We’re thrilled to partner with Salesforce Ventures to fuel the innovative team at Pierry Software.”

About Pierry Software

Ranked #21 in the “2015 Fastest Growing Companies” by the San Francisco Business Times, Pierry Software helps companies optimize their digital marketing campaigns through Salesforce Marketing Cloud implementations and consulting services. Founded in 2008 by Josh Pierry, the company quickly grew into a global preferred digital marketing partner for companies in all sectors, and now has offices in Redwood City, CA, Boulder, CO, Cleveland, OH, and Kyoto, Japan. In 2013, Josh Pierry was named Exact Target (now Salesforce Marketing Cloud) person of the year for his services in the digital marketing community, and received the 2013 Big Dreaming award.  In 2015, Pierry was awarded the “Mahalo” Partner of the Year by Salesforce Marketing Cloud for its high-quality, innovative design and development solutions. For more information about Pierry, visit www.pierryinc.com.

About MDC Partners Inc.

MDC Partners (NASDAQ: MDCA) is one of the fastest-growing and most influential marketing and communications networks in the world.  Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world’s most respected brands.  By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,500 clients worldwide.

As “The Place Where Great Talent Lives,” MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients.  For more information about MDC Partners and its partner firms, visit www.mdc-partners.com and follow us on Twitter:http://www.twitter.com/mdcpartners.

About Salesforce Ventures

Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Salesforce, Marketing Cloud and others are trademarks of salesforce.com, Inc.

REDWOOD CITY, Calif., Jan. 5, 2016 /PRNewswire/ – Pierry Software, an industry-leading marketing software integration and solutions company, today announced it has acquired Cleveland-based C.TRAC Inc., an interactive agency specializing in digital and direct mail marketing, database management, and related support services. Terms of the deal were not disclosed.

“With the acquisition of C.TRAC, Pierry Software now is one of largest Salesforce Marketing Cloud implementers, integrators and consultants in the world,” said Josh Pierry, founder and CEO of Pierry Software. “As more companies adopt new solutions to meet and engage their customers, we anticipate a growing opportunity for services such as ours. The talented team from C.TRAC will be a tremendous asset as we expand in the United States and globally.”

Founded in 2008 and ranked #21 in the San Francisco Business Times’ list of 2015 Fastest Growing Companies, Pierry Software helps its clients design, develop and execute marketing software solutions that dramatically improve efficiency and impact, and increase ROI. Pierry’s “MaaS” (Marketing as a Service) approach leverages the Salesforce Marketing Cloud to integrate digital delivery, data, social media and e-commerce software solutions to optimize marketing’s effectiveness and customer-centricity. Pierry Software campaigns yield impressive results: client success stories include 10x increased revenue growth in four months for one client, and 10x visitor engagement in 30 days by another.

“For Salesforce Marketing Cloud customers looking to optimize their digital marketing programs, Pierry continues to add capabilities and expertise, and build a robust portfolio of best practices focused on long-term customer success,” said Neeracha Taychakhoonavudh, SVP, Partner Programs & Marketing, Salesforce. “This acquisition of C.TRAC is a great addition to Pierry’s offerings and we congratulate them on their success.”

Susan Williamson, C.TRAC’s President, will join Pierry Software as the combined entities’ COO. “Josh Pierry has built a team of exceptionally talented consultants who are transforming the way companies leverage technology to inform and optimize their marketing campaigns, and we are tremendously excited to join the team,” added Williamson.

About Pierry Software

Ranked #21 in the “2015 Fastest Growing Companies” by the San Francisco Business Times, Pierry Software helps companies optimize their digital marketing campaigns through Salesforce Marketing Cloud implementations and consulting services. Founded in 2008 by Josh Pierry, the company quickly grew into a global preferred digital marketing partner for companies in all sectors, and now has offices in Redwood City, CA, Boulder, CO, Cleveland, OH, and Kyoto, Japan. In 2013, Pierry Software was named ExactTarget (now Salesforce Marketing Cloud) Cross Channel Partner of the Year, in 2014 the Big Dreaming award, and in 2015, Pierry was given the Salesforce Marketing Cloud “Maholo” award for its high-quality, innovative design and development solutions.

Salesforce, Marketing Cloud  and others are trademarks of salesforce.com, Inc.